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Wednesday, July 23, 2008

Africa To Invest Heavily In Broadband

Africa is set to invest heavily in broadband, with the cumulative investment in ADSL and wireless broadband infrastructure expected to reach US$1.1 billion by 2011. This investment excludes customer equipment costs, says African ICT research house a BMI-TechKnowledge.

"These investment figures exclude investments that GSM and fixed line operators are expected to make in their core networks for the provision of voice and other data services, which will also be leveraged to provide broadband data services," says Richard Hurst, a BMI-T analyst and co-author of the report.

Stephane Tchies, who co-authored the report with Hurst says in general, wireless technologies will dominate broadband connections in Africa, resulting in increased uptake of wireless broadband services.

This is because many African countries traditionally have low penetration of fixed line infrastructure and wireless networks are more cost effective and faster to roll out.

"We expect telecoms operators to prefer investing in wireless technologies because they are significantly cheaper,?she says.

Crystal-balling 2011

The report says the number of broadband connections, both fixed and wireless will reach over 7 million by 2011, with DSL subscribers accounting for close to 3.7 million.

By 2011, dial-up connections will dramatically drop from the current base of 76% to 17%, while DSL grows from 26% to 43% of the broadband market share, he says.

Fixed wireless broadband connections (using technologies such as iBurst) will also see a big leap, going from 2% to 18%. Cellular connections will grow from 2% to 21% she says.

Basic Internet access and the ability to deliver voice services will be the driving force of the uptake of broadband services in Africa, Tchies says.

Tchiees adds that North Africa is expected to benefit considerably from the increased uptake of broadband, while the sub-Saharan markets are expected to remain the same due to the current lack of international capacity, Tchies says.

In North Africa we are seeing a healthy uptake of services with Morocco reporting 350,000 ADSL subscribers and Egypt 150,000 while the rest of the continent broadband is starting to gain traction," she says.

South Africa also expects to see quantum leap in broadband adoption by 2010, when the country will host the 2010 FIFA World Cup Soccer.

Currently, there are five undersea cable projects in various stages of development in the African continent. The cable projects are to provide addo provide additional bandwidth to African countries, ensuring cheaper access to bandwidth.

For more telecommunications and Internet business news and trends in Africa and South Africa, go to ITWeb Online. Also read Damaria Senne's blog, called Mobile Life, on how mobile phones have affected the way Africans live, work, play and communicate.

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The Real Benefits of Internet Marketing Articles

Internet marketers are a growing bunch and if youre just starting out, you will probably want to choose one of the internet marketing niches on which you could become an expert. Niche Markets, List Building, Content Sites for Adsense, Membership sites, Product creation, Affiliate Marketing, EBay, and Adwords etc are just some of the internet marketing niches that you might consider.

Youve also probably learnt that unique content drives the search engines. Moreso, youve discovered that internet marketing articles can be a critical element to your online success. Internet marketing articles can drive traffic to your site and is the best investment you can undertake when starting out. You want to establish yourself as an expert in your niche. If people believe you know what youre talking about, reading your article may be all they need to click through to your site and see what you have to offer.

Internet marketing articles can enable you to gain a worthwhile exposure, both with your peers, visitors and the search engines. Whether you write your own content or hire a ghost writer to do it on your behalf, these internet marketing articles can prove to be a gold mine in return on investment. You write the article once and use it over and over to bring traffic to your website.

Start by giving some careful thought to your topic. For example if youre an expert in list building, youll want to write articles that show your knowledge of list building is second to none. Demonstrate techniques that make list building a viable niche. Of course, youll not want to give away all your tips and tricks, while still providing valuable information other list builders can use.

You can post these articles in internet marketing forums, article directories, ezines and newsletters. Many newsletters publishers are seeking good unique content, and if you know your stuff, the web site owner may be more than happy to include your article as their feature piece in exchange for your resource box, which naturally includes a link to your site. Nowadays there are a lot of sites that offer services that will enable you to post your articles to many sites at the click of a button.

Internet marketing articles which are lengthy may also be sold as special reports? The sorts of reports are always in demand because they present detailed information on a specific topic and as such can be offered at a premium price to your audience.

Internet marketing articles may be planned in such a way that you eventually make an e-book of compact information that fills in all the holes for your audience. This opens up a world of marketing possibilities for the internet marketer.

Ultimately, you can market your e-book based on its own qualities, a book of value to your internet marketing audience, for profit. Alternatively you can use it as an incentive to build your own subscriber list. Give your eBook away as a bonus to visitors who opt in to your newsletter or ezine.

The beauty of internet marketing articles is that once youve written them, it becomes a source of passive income for many years to come and at the same time generates tons of back links?to your site which will inevitably improve your search engine rankings tremendously.

Ade Lamidi is an Internet Marketing consultant who writes on a wide range of issues related to internet marketing and related topics. He has a blog at http://www.onlinegist.com where he comments on internet marketing and related issues.

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